Voodoo Restaurant & Lounge
Miami Beach

Ground Floor Expansion: 2,000 SF
Rooftop Redesign: 3,000 SF

Services Provided:
HISTORIC PRESERVATION BOARD (HPB) APPROVAL
CONDITIONAL USE PERMIT
INTERIOR ARCHITECTURE / INTERIOR DESIGN
ENVIRONMENTAL BRANDING / GRAPHIC DESIGN

When asked to design a multilevel restaurant and entertainment venue on Miami Beach’s iconic Ocean Drive, with a sidewalk cafe and rooftop bar, DAFA chose the south-seas Polynesian ‘tiki’ aesthetic. The intention was to create a thematic environment that was experiential and immersive, yet ‘fun’ and accessible in order to lure in the young spring break crowd. DAFA selected all interior finishes and designed the brand identity to compliment the theme of the restaurant.

The tiki theme extends throughout the space. The finishes of the main bar, which is designed to look like a tiki hut, and DJ booth were designed with custom laser cut wooden patterns and hand painted. Due to the narrow first-floor tenant spaces, we creatively integrated storage opportunities into the design. Furniture and spirits can be stored above the fixed seating booths by using custom ‘tiki’-like screens to hide what’s above. Materials are rustic to communicate the affordability of the restaurant to the younger clientele. The branding, which included the main wall mural, menus, posters, food photography, and dining-ware selections is bright, bold, and colorful in order to align with the tiki theme of the interiors.

We designed a new impact storefront door system to space the length of the first-floor facade along Ocean Drive, which was approved by the Miami Beach Historic Preservation Board. Now the restaurant’s entire facade can completely open up to the sidewalk cafe on Ocean Drive, while still providing necessary hurricane protection.

The client’s business has increased over 200% since all details have been completed. We are currently in permits for the redesign of the 3,000 square foot rooftop bar and lounge, which will include an outdoor bar, new decking, furniture and retractable awning system.