What is environmental branding and why does it matter?

  1. Holistic. It’s not just about physical products like brochures and websites. An establishment’s brand can be the driving passion for the interior space, hence environmental branding.


  2. Environmental branding and interior design are integral to one another. The quality of the space inherently reveals the quality of the brand. And the interior space can become an immersive, unforgettable brand experience.

  3. A customer experience. Branding can fuse menus, posters, murals interior design, and logos into a seamless journey.

  4. Every detail has the ability to communicate your brand. Even the plates, glasses, mugs should be strategically chosen to work with the establishment’s branding strategy.

  5. Think outside the box. A consumer’s experience does not begin or end at the door. Even the signage and wayfinding can be built from the brand.

  6. Social media. The branding experience can carry with the consumer after they have left the establishment and engage with them until the next visit.

  7. Switch it up. Keep the same strategy but incorporate room for some surprises along the way. Don’t let the branding get stagnant.

  8. Economical. Branding is in the details and can actually make the money you are already spending work harder by replacing and rethinking the interior finishes and fixtures.

  9. Consistency is key. Maintain a clear and central identity. If you keep changing the message, the message will never have time to take hold.

    Take a look. Here are three fine examples of when architecture, interior design and environmental branding come together.

LINDA FEINBERG